How to Measure


❕ All Sizes on our site are in Centimetres unless otherwise stated ❕   

Divide the length value by 2.54 to get inches. i.e. 45cm divided by 2.54 = 17.7 inches.

All products have the sizes relevant to that product listed on the items page and or in the pictures.

Measuring your dog is important as sizes for dog apparel can be confusing; remember that sizes cater for the tiniest of dogs, so your 'small' Spaniel may in fact be an XXL in clothing when compared to XS for a Teacup Chihuahua! We recommend you measure your dog using the guidelines shown and choose the size giving the most room. Remember that any clothing and especially collars should fit comfortably and snug without any restriction or tightness.

Remember dogs like us humans come in all different shapes and sizes and in many cases their figure is not always in proportion to the length of their body.

Measuring by body length
This measurement is taken from the back of your dogs' body, starting from the base of the neck to the base of the tail. If your dog has a chubby body we recommend going up by at least one size in order for a comfy fit. Dogs like us humans come in all different shapes and sizes and in many cases their figure is not always in proportion to the length of their body.

Measuring by neck circumference
This measurement is taken from the circumference of the neck where the collar will sit.
Measuring by chest circumference
Measured by maximum chest circumference. This is the widest part of your dog's chest, usually just behind the front legs.

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